FOR KELLER WILLIAMS MARKET CENTERS
Build an In-House TC Program Around Someone Your Agents Already Trust
Avenue Transactions gives your Market Center the software, training, and coaching to launch a profitable in-house TC program, without adding payroll.
Your agents need transaction support. The usual options don't fit.
Outside TC services don't know your agents or your culture. Hiring someone new adds a fixed expense before a single file closes. And piecing together your own tech stack gets more expensive as you grow.
You already have the right person.
The strongest in-house TC programs are built around someone who already knows your Market Center's culture, systems, and agents. We give that person the infrastructure, training, and ongoing support to run it well.
They build their own TC business with autonomy, and your Market Center gains a new profit center without the overhead of an MC-owned business.
Three Ways it Pays Off
PROFITABILITY
A per-file revenue split creates a new line of Other Income on your P&L. Most of the cost is tied to closed transactions instead of fixed payroll.
RETENTION
When agents get reliable support from someone they already trust, your Market Center becomes part of how they run their business, not just where they hang their license.
RECRUITING
Give your Team Leader another tool in recruiting conversations. Offer new agents subsidized transactions as part of onboarding, and introduce them to a resource they'll keep using.
How Our Process Works
Choose your person.
Someone your agents already know, like, and trust.
This could be a Agent Services, Director of First Impressions, Compliance Cooridnator or Assistant MCA (or MCA), that is already connected to agents and looking for more income.
We build the system.
A TC business in a box platform that can be customized to your Market Center's processes, plus training on contract-to-close workflows and compliance.
Launch & Grow.
We help introduce the program to agents, set goals with MC leadership, and keep it growing through twice-weekly group coaching.
So your new In-House TC has support for all aspects of the role, without extra hours on your staff.
See What an In-House TC Program Could Earn
Enter your expected volume and split. You'll see what the program could bring in for your Market Center and your TC each month.
What’s Included
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Customizable transaction management software, checklists, templates and workflows.
Agent Management System for On/Off-Boarding, Client Information Storage and follow-up reminders for work anniversary, birthdays and more.
Basic CRM
Full Scale Reporting that can be sent to an MCA.
Goal Tracking
Google Workspace Integration for Email & Calendar
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Twice-weekly group sessions focused on two areas:
TC technical training: transaction management, contract-to-close workflows, compliance, problem-solving, and file best practices.
Business development: agent lead generation, internal marketing, pricing, agent retention, and building a profitable TC business.
Private Group Page for other KW In-House TC’s to network.
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We help you and MC leadership roll the program out: partnering with your Productivity Coaching program, building TC support into new-agent onboarding, and creating internal marketing that keeps agents using the service.
PRICING
MONTHLY
$849
/mo
Includes:
Terrace Connect software (1 state package): $349/mo
TC Group Coaching: $500/mo, first month free
Additional users: $25/mo
ANNUAL
$7,990
/yr
Includes:
Terrace Connect Software and Coaching Bundle for 1-Year
Additional users: $15/mo
Save about $1,700 compared with monthly in year one
Prefer to ease in? Your Market Center can cover the software and coaching for the first 90 days, then shift the ongoing cost to transaction revenue.
30+
Keller Williams Market Centers Served
Avenue transactions has served many KW Offices since opening in 2020 including: MCA services, brokerage compliance, and in-house transaction coordination.
We know how KW Market Centers run.
We understand your systems, staffing, and financial models, and the importance of building profit centers that still deliver value to agents.
And we don't hand over software and disappear. We help set expectations, measurable goals, and ongoing accountability between your TC and MC leadership, so the program keeps growing.
Let’s Run Your Market Centers Numbers
Want to talk more? Let’s setup a time to chat!
Request a Zoom Call by completing the form to the right. We will walk through the program, model revenue splits at your volume and answer any other additional questions that you may have :)